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Why should I use multi-touch attribution?

Odyssey is a powerful web-based customer journey marketing attribution tool. It takes into account all of your customer’s interactions with you and provides insights about the success of your marketing efforts. 

 

Both B2C and B2B businesses that sell online benefit from using Odyssey. Odyssey helps you uncover the path your customers follow before they convert to conversion, and helps you understand how to optimize. We advise that you use Odyssey with at least 1000 transactions per month. B2C and B2B businesses that sell products or services online both benefit from using Odyssey. Odyssey helps you find the path your customers take to conversion and offers insights into how to optimize for your business! Although you’ll want at least 1,000 transactions per month for significant analysis, it’s worth it. Odyssey lets you uncover the path your customers follow before they convert to a sale. It analyzes the customer journey when it comes to conversion, giving you insights and recommendations on how to optimize. We recommend using Odyssey for any size business that sells products or services online. You can request an Odyssey consult at any time.

When we apply attribution, we credit each touch point that has led to a transaction. We believe that any amount of credit is worth it — no touch points are too small. The amount you spend on marketing and advertising is determined by the attribution model you choose. We believe that each customer journey has a point of origin and that no touchpoint is irrelevant. We credit all touchpoints in the customer journey and suggest a media spend for all sources. The spend is determined by the attribution model you choose and can be customized to suit your specific needs. To provide the best customer service possible, we take into consideration every action that has brought us to this point in the process. That’s why we apply multi-touch attribution. We credit all touchpoints in the customer journey and suggest a spend for each one. The amount of spend is determined by the attribution model you choose to apply. The standard Google data studio attribution model is the one you select in Google Analytics, which is not optimally for real marketing insights at all. That’s why it’s generally recommended to add an attribution tool like Odyssey Attribution.

https://odysseyattribution.co/connectivity/destinations/google-data-studio-attribution-reporting/

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